Studio UNBK is a boutique interior design practice founded by K.Jay Choi, a seasoned designer with over 15 years of experience in luxury hospitality, brand-ed residences, and F&B. Rooted in the belief that true design is an untold story waiting to be revealed, UNBK is dedicated to crafting environments that feel serene, modern, and deeply personal. Every space begins with intention—and ends with a quiet boldness that lingers
ABOUT unbk
We believe luxury is not defined by price, but by meaning. At Studio UNBK, we aim to redefine luxury through simplicity, calm, and emotional resonance. Whether it’s a five-star hotel, a residential retreat, or a curated lifestyle space, our work is driven by narrative—revealing the client’s identity through spatial storytelling.
unbk philosophy
With over 15 years of experience at world-renowned design studios including YabuPushelberg, Studio Munge, and Rockwell Group, K.Jay has designed luxury hospitality projects across four continents. His work spans five-star hotels, branded residences, and high-end F&B spaces in cities including New York, Los Angeles, London, Shanghai, Qingdao, Hangzhou, Cyprus, and Florida. K.Jay founded Studio UNBK to bring a more intimate, narrative-driven approach to design—creating spaces that feel both timeless and deeply personal. Based in New York.
Unlike traditional firms, Studio UNBK is founded on the principle of intimacy over scale. Every project is personally led by K.Jay Choi, ensuring high-touch design, global insight, and boutique attention. We don't chase trends—we unveil timeless atmospheres. We don't replicate stories—we uncover new ones.
